Jesse Hernandez is a designer and art director based in Rhode Island. His work balances strategy and craft, pairing clear communication with considered form to create design that is both purposeful and expressive.
Approaching design as a process of analysis, iteration, and collaboration, he uses data to inform decisions, experimentation to refine ideas, and accessibility and best practices to guide execution. A pragmatic, can-do sensibility helps him navigate complex or inherited systems, clarifying direction, untangling complexity, and moving work forward.
A scholarship recipient, Hernandez earned a BFA in graphic design and animation from the Rhode Island School of Design (RISD). He later worked at the Massachusetts Institute of Technology (MIT) and collaborated with MIT Sloan on branding initiatives for student-led startups. His experience spans nonprofit and higher education, consumer brands, and B2B organizations.
His work has been featured in MIT Technology Review, Coachella Magazine, and the L.A. Daily News. Currently, he leads marketing and graphic design, overseeing brand and visual systems for a national furniture manufacturer, and continues to collaborate independently on select projects.