Hasbro My Little Pony Design-a-Pony Packaging
Created packaging graphics for the My Little Pony Design-a-Pony line, supporting a range of SKUs within a highly expressive, arts-and-crafts-focused product category.
Styled each product by hand to demonstrate customization, designing hair, applying stickers, and finishing details with airbrush markers. I then art-directed photography and post-production to capture those styles and product samples.
Developed packaging layouts that showcased the creative process and results, illustrating the product’s core idea while maintaining a consistent visual system across the line.
Jesse Hernandez, Sr. Graphic Designer (Contract), Hasbro