Hasbro Playskool Heroes New York Toy Fair Booth
Designed and developed the environmental graphics for the Hasbro Playskool Heroes booth at New York Toy Fair. Starting from a scaled model of the booth footprint, I created a cohesive visual system across wall graphics, signage, and display structures.
Artwork was built in production-ready layers to support foam core printing, die-cutting, and dimensional assembly, ensuring accuracy from concept through installation. The final environment delivered a bold, immersive brand experience that showcased multiple product lines within a unified space.
A corresponding scaled version of the booth was adapted for the Hong Kong Toy Fair, maintaining brand consistency across international markets.
Jesse Hernandez, Brand Designer (Contract), Hasbro