Seaside Casual Outdoor Collection Catalog
Stack of Seaside Casual 2025 Outdoor Collection catalogs on white background.
Catalog table of contents spread with furniture collections and reference sections.
MAD collection dining table with chairs set outdoors on green lawn.
Adirondack chair partially in water with soft horizon background.
Outdoor chaise lounge chairs arranged on deck with greenery backdrop.
Portsmouth collection dining set on coastal deck with ocean view.
Cambridge collection sectional with blue cushions on outdoor patio.
Catalog spread showing multiple seating layouts and product variations.
Grid of catalog spreads showing multiple collections and layout system.
Designed the 2025 Outdoor Collection catalog for Seaside Casual, balancing brand storytelling with a structured product system to support dealer sales and usability. Led art direction and management of the new product photo shoot, including the cover image, ensuring alignment with the brand’s visual tone and product positioning. The layout establishes a consistent hierarchy across collections, combining full-bleed lifestyle imagery with detailed specification pages for clarity and scalability. A modular grid system allows for flexibility across product types while maintaining visual consistency throughout the catalog. Produced as a printed piece and digital asset for sales and marketing use.