Seaside Casual Outdoor Collection Catalog
Catalog table of contents spread with furniture collections and reference sections.
MAD collection dining table with chairs set outdoors on green lawn.
Outdoor chaise lounge chairs arranged on deck with greenery backdrop.
Adirondack chair partially in water with soft horizon background.
Cambridge collection sectional with blue cushions on outdoor patio.
Grid of catalog spreads showing multiple collections and layout system.
Designed the 2025 Outdoor Collection catalog for Seaside Casual, balancing brand storytelling with a structured product system to support dealer sales and usability. Led art direction and management of the new product photo shoot, including the cover image, ensuring alignment with the brand’s visual tone and product positioning. The layout establishes a consistent hierarchy across collections, combining full-bleed lifestyle imagery with detailed specification pages for clarity and scalability. A modular grid system allows for flexibility across product types while maintaining visual consistency throughout the catalog. Produced as a printed piece and digital asset for sales and marketing use.