The Amazing Spider-Man 2 Packaging System
Led the design and development of boxed packaging for The Amazing Spider-Man 2 product line, translating an existing carded blister system into a scalable, multi-format packaging architecture.
Created a flexible box template that balanced visual impact with production efficiency, featuring an angled left panel for dynamic shelf presence and a right-angle structure to support templates across SKUs. Designed the Mega Blaster Web Shooter packaging in full, including structural layout, die-cut window integration for product visibility, and custom graphics such as the web fluid can label.
Established a system of typographic call-outs inspired by comic book language to highlight key features, forming a repeatable framework used across the broader line. This work contributed to defining the visual standards for the movie-based packaging in collaboration with Marvel.
Additionally, art directed the product photography, including product styling, shoot direction, and post-production guidance, ensuring consistency across packaging and marketing assets.
Jesse Hernandez, Brand & Packaging Designer, Hasbro